April 2007

Your LogoMall is stocked with hundreds of thousands of ad specialty products. What do you want your visitors to see first?

LogoMall offers many web merchandising tools to guide your visitors. Merchandising is all about getting the right products to the right customers at the right time. In addition to Featured Products that we touched on in our last Inside Scoop, LogoMall offers a tool called Select-A-Search.

Select-A-Search lets you create links to specific product search results. For instance, maybe your top selling items are pens from your preferred supplier or you want to highlight seasonal ideas such as golf. You can have links created to each product group or category.

Or, maybe you would like to target items to a specific market such as healthcare. Take a look at this sample LogoMall site. In the left navigation you will see we have links to product results for First Aid Kits, Exercisers and Clipboards. This personalizes the experience for the visitor and pushes them to the right products fast.

Select-a-Search can be created and updated through http://www.asisecure.com/, if you have a LogoMall template. View our quick online tutorial to help guide you through. If you have a custom designed site, call your LogoMall Coordinator for assistance at 800-546-1350.

Spend some time merchandising your site and increase customer leads in one click.

P.S. We have compiled past Inside Scoop articles in a blog to read up on any postings you missed. Please feel free to submit a comment to a posting. We do appreciate feedback that helps our services and other LogoMall customers.