March 2008

What is one of the biggest marketing challenges you face as a distributor? Now, a lot of things may come to mind, but one thing that we here at ASI have been hearing more and more frequently is the struggle to keep a consistent marketing image. Establishing a uniform brand and message across multiple channels is a battle every business faces. In the highly competitive world of promotional products it can be the difference between closing the sale and losing it to the other guy.

Recently, ASI Catalogs introduced the brand new Digital Spectrum. This new sales tools allows you to tie together your offline and online marketing efforts. Now here's the cool part…Digital Spectrum is an online virtual catalog that is available directly from your LogoMall website, coinciding with your print Spectrum catalogs.

The multichannel consumer has shown to be the most valuable segment of buyers. A multichannel buyer is a buyer that uses multiple ways to complete a purchase. Catalog, Internet, phone, etc … An effective multichannel distributor is able to provide their customers with a seamless shopping and buying experience across a variety of channels.

Spectrum is the most proven and successful catalog in the industry and now you can make it available 24/7 using your industry leading online solution, LogoMall. The combination of these 2 power tools is something that has never before been available and something you should definitely take advantage of. Why rip your hair out with the constant effort of multichannel branding? Let us handle it for you. Give Dan Brown, ASI Catalogs Manager, a call for the details at 800-546-1392.

Colin Graf
Marketing Manager for ASI Catalogs

Colin Graf is the Marketing Manager for ASI Catalogs, handling both supplier advertising and distributor circulation. Feedback about the LogoMall program can be sent to logomallinsidescoop@asicentral.com. Read past articles on the LogoMall blog.